How to Attract Lucrative Business Travellers on Airbnb & Booking.com
One of the biggest ‘bumps’ in my bookings has come from specifically targetting business travellers for my Booking.com & Airbnb apartments! Contrary to what most people in their 20s believe, I know from experience that business travel isn’t always that much fun. You tend to run late from meetings, arrive late, and leave early. With a hotel, it’s a choice of your room (usually small) and some room service or the hotel bar. Having a home-away-from-home is, therefore, an excellent choice for business travellers.
Here is a summary of the key points to remember in order to target business travel bookings:
- Make your check-in process easy and seamless
- Reduce the need for additional booking checks
- Don’t charge a deposit
- Turn “instant-book” on, on Airbnb
- Business travellers often book last-minute – always be ready!
- Provide fantastic directions – make it super intuitive and easy
- Have the best Wifi available and always check it’s working
- Have plenty of coathangers
- Ensure you have an iron and ironing board
- Leave out basic toiletries (disposable shaver, moisturiser, soap, etc)
- Have a nice workspace
- Buy a printer that’s wireless that the guest can autojoin on your wifi-network
- Leave a nice welcome basket of basic essentials for breakfast
- A Nespresso coffee machine is a nice touch
- Ensure your booking.com reviews and your Airbnb reviews are left by business travellers and if possible suggest they mention the reason for their stay and your business-friendly amenities.
For our apartments, in the months of January – April, and September to November business travellers are an absolute staple of our business, and we’ve been quite successful at attracting them. So now let me get into the detail of each point:
It is also worth keeping in mind that if you make your property ultra-business travel-friendly, people are likely to want to re-book (whereas holidaymakers tend to be one-offs) and you have the opportunity to turn them in to direct bookings rather than booked through OTAs.
Also, business travellers tend to make much less mess than other travellers, so your cleaning bills will go down. Which means more profit.
So let me explain in detail the steps to make your property business travel-friendly.
Corporate travellers want to arrive and check-in quickly and without fuss. This usually means a key box for them to collect their keys, and it must be located right near the property. It’s no good if they have to walk for 10 minutes to go and find their keys from an obscure location.
Make sure that you present your check-in and arrival information as simply yet completely as possible. We use videos to find our apartments. We also have a link to our apartments that has the co-ordinates of our property for both Apple and Google maps, making it really easy for business travellers to find.
Keep in mind that not all business travellers arrive by car. Some take the train, so simple but comprehensive advice on how to find your property and if necessary take a taxi to your property (i.e. provide the taxi service number or app) will be extremely helpful.
2. Reduce Booking Requirements
Business travellers are easy to identify. They will usually be just one person, and on booking.com it has the option to say “I’m travelling for business” likewise for Airbnb business travel this will usually be flagged.
The simple fact is that business travellers are a very low-risk booking, so you do not need to make things complicated by asking them to pay a deposit (which can often be complicated if you aren’t able to pre-authorise their credit card – especially now 3D Secure is the standard for credit card payments). Keep it simple for them.
3. On Airbnb turn Instant Book on
Obviously business travellers want to book and have this confirmed immediately, so if they’re booking on Airbnb (and there are many Airbnb corporate accounts now) they must be able to book and receive immediate confirmation. This is a must.
4. Be ready for last-minute bookings
Business travellers often book last minute. I regularly fill my apartments with people booking at 6pm for the same day. If you have days where your property isn’t booked, ensure the cleaning is done and your property is always ready, as you’ll never know when you’ll get that lucrative last minute booking.
Also, make sure everything else is ready: The keys are in the key box etc and it’s all good to go. And if you are using a good channel manager, have automatic emails sent to the guest which saves you time and energy.
Really, you should be able to accommodate a last-minute business traveller without even knowing about it. If that’s the case, then you really do have a seamless service.
5. Make your directions fantastic
Directions to your property count big time. It doesn’t matter how easy or difficult your property is to find, it matters how good your directions are. Good directions can make any property easy to find.
- Send a link on your email so they can use Google or Apple Maps.
- Send a short Youtube video of where they should park.
- Send another video showing exactly where to pick up their keys, and exactly how to operate the key box, and then extend this video by actually walking right up to the front door of your property.
- Note, if you have multiple properties, the ideal scenario would be one key box for each property all with different codes. This means you’ll never have anyone check-in to the wrong apartment.
- Finally, have a further video showing them (quickly) around the property and highlighting the amenities that they are likely to find useful.
6. Have great Wifi
it sounds simple doesn’t it, but there’s wifi and there’s great wifi. It makes a lot of sense to buy the very best possible wifi available on the market.
Why? Well for a couple of reasons. If you have a guest from another continent trying to connect to a corporate network, then the extra bandwidth might make a huge difference between a slow (and annoying) connection and a fast one. Also, one of the first things I do when I’m travelling for business is to call my family on FaceTime. I regularly travel to the Far-East and believe me, a 2Mbps Wifi connection is no good for this. You need really good quality fast wifi. Ideally over 100 Mbps.
7. Have plenty of business-friendly bedroom facilities
Here’s what you need:
- A hairdryer. Make it intuitive by leaving it nicely untangled in an open bedside draw.
- An iron and an ironing board. Most of the time these should be left in the wardrobe. Perhaps a nice looking sign on the front of the wardrobe advising of where the iron and board is would be helpful and intuitive?
- Plenty of hangers for the wardrobe.
- A trouser press is a big bonus.
- Toiletries in the bathroom are a nice touch. OK, you’re not a hotel, but it doesn’t cost much to purchase sets of mini-shampoo, shower-gel, and a disposable razor/shaving kit does it? And this will help you with re-bookings.
- A TV in the bedroom. When I stay in hotels I often put the TV on the sleep timer and fall asleep to the news. Many people don’t like being away from their partner and this is one way to ensure a good night’s sleep. For business travellers, this is another must.
8. Leave a modest welcome basket
It is not expensive to leave the following items out, yet they will be really appreciated.
- A carton of milk and some mini-cereal packets.
- A small loaf of bread.
- Tea and coffee.
- A couple of cold beers in the fridge (now you’re talking!).
Doing these things costs less than £10 (especially if you buy in bulk) and will really set you apart and make you compete with hotels.
9. Buy a Nespresso Coffee maker
Nespresso is a great way to make an excellent cup of coffee. We have these machines in all of our apartments, and the reality is, all business travellers often want (or have time for) in the morning is a quick coffee. Use this inexpensive machine to make it a really good coffee!
10. Advise on local places to eat or order food delivery
The chances are that business travellers won’t be cooking, so make their life easy by leaving out a list of food delivery outlets that deliver. But don’t just choose anything that gets posted through your letter-box. Try them out yourself and recommend only the really good delivery services that deliver quality food quickly.
Also, include clear directions to local shops where people can buy provisions. This is especially important if your business traveller is staying for more than one night.
Make all of this available in print at your property and on your website. The key this is that the information is easy and intuitive to access and use.
12. Check everything works!
Finally, and this is probably the most important aspect of all of it: Check everything works, and make it part of your cleaners’ checklist.
- Does the wifi work? (our home wifi often needs resetting in the morning to get good speeds).
- Are TVs working and tuned in?
- Leave sidelights and bedside lights switched on at the mains. People don’t want to rummage around trying to find the power socket.
- (In the winter) Is the heating working and set at a nice arrival temperature?
If you do all of these things you will often find business travellers want to extend their stay or book with you again. Remember, your goal is to be better than hotel rooms, and if you do all of this, you’ll establish a nice client list of direct booking customers to fill your rooms in non-peak season periods.
Q: How else can I make more money from my short term rental.
A: There are many things you can do that most people haven’t thought of to optimise your rental. From being on the ball with pricing to charging for extra services, there are many opportunities. You can read my post about this here.
Q: How else can I get more direct bookings?
A: This is an important question because direct bookings = no OTA (Online Travel Agency) commission. There are actually many ways to do this. Most involve building strong relationships with your guests, but there’s a lot more to it. Read my post on this here.